Wiki Wunala

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2025-

Dunkin’, America’s largest coffee and donuts brand features Dunkin’s iconic pink and orange branding with a coffee plastic cup on the port side of the tail and a donut on the starboard side. The JetBlue and Dunkin’ partnership started in 2006 when JetBlue began fueling its customers with Dunkin’s Original Blend coffee.

Image ©
Tags Drinks, Food

BlueUnity

Safety. Caring. Integrity. Passion. Fun. - Honoring the fly-est crew in the biz.

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A321-231

2025-

JetBlue celebrated its 25th anniversary with this special scheme dedicated to its crew; the idea behind the design is from crewmember Ray Mathew; it is different on the two sides. This aircraft operated Jetblue flight 1 from JFK to Fort Lauderdale on February 11, 2025, exactly 25 years after the airline's inaugural flight.

Image ©
Tags Staff

Peacock

Exclusive streaming partner of JetBlue

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2023-

JetBlue has a partnership with NBC Universal streaming service Peacock. The airline's seatback screens and free high-speed WiFi onboard allow passenger to view 100+ Peacock original shows in-flight.

Image © Keith Sommer (TPA)
Tags TV

Bluericua

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2018-

As Puerto Rico's dominant carrier, JetBlue unveiled a special scheme to celebrate the island. Local historical buildings and kites are shown on the rear part of the fuselage.

Image © Michael Carter (LGB)
Tags Network

JetBlue Vacations

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These 3 A320 promote the airline's vacation package program. The planes were adequatly renamed "To Beach Their Own", "Playa-way With Me" & "Hasta La Vista" on the occasion.

Image © Trevor Ogle (FLL)
Tags Brand Derivatives

Blueprint

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EMB-190AR

2017-24

This unique creation of JetBlue was based on various vehicle cutaway diagrams, a "mechanical x-ray of sorts infused with some JetBlue fun" as the airline stated during the rollout of the livery. Nearly 50 unique elements were hidden in the design, which was different on the two sides. This special livery was the airline's first on an E-Jet and was unveiled in Boston in February 2017.

Images © PeachAir (ATL) & Owen O'Rourke (CLT)
Tags Cutaway Livery, Fun

Retro

What’s Old is Blue Again

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2016-

While only established in 1998, JetBlue followed the trend of its rivals which fly heritage jets and retro liveries by creating a fictional look of what would have been JetBlue in the 1960s, at the early times of the Jet Age. If the blue and orange stripes definitely have the 60s look, the tail was created with a lively jazz-inspired font that would have made the airline stand out from others...

The airline also created limited-edition amenity kits and performed a retro-style uniform fashion show onboard the inaugural flight of the RetroJet. A special ceremony was held at JFK with former TWA flight attendants modeling original uniforms. JetBlue is indeed flying from JFK's Terminal 5 adjacent to TWA's original Saarinen terminal building.

Image © Gail Snyder (SFO)
Tags Retro

15th anniversary

Bluemanity

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2015-

"Bluemanity" is highlighting the airline's corporate values as part of its 15th anniversary celebrations.

Image © Gail Snyder (SFO)
Tags Charity, Initiative

Our 200th Aircraft

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A321-231

2014-22

Shy titles for the 200th fleet addition.

Image © G-AZZD (LAX)
Tags Fleet

Powered by Exede Internet

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2014-22

JetBlue teamed up with ViaSat's Exede to provide onboard Internet access to its passengers. This design was made of binary 0&1 digits.

Image © JRF Spotter (FLL)
Tags Airline Marketing

DIRECTV on board

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2011-12

The airline was one of the first to introduce onboard live TV.

Image © Reinhard Zinabold (FLL)
Tags Airline Marketing

Building Blocks

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2011-18

This unique tail design was created by crewmember Troy Bokosky and is the winning entry of a competition between employees.

Image © Olivier Mouhot (JFK)
Tags Design Competition, Staff

I Love NY

I Love Blue York

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2011-

JetBlue has a partnership with the creator of the "I ♥ NY" logo and promote itself as NY’s hometown airline.

Image © JRF Spotter (FLL)
Tags Tourism

10th anniversary

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2010-17

Jetting to T5

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Promoting the airline's homebase terminal extension project at Terminal 5 in JFK.

Image © Michael Carter (LGB)
Tags Airport

Yahoo! Blackberry & Live TV

At home in the air

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2007-11

Promoting the airline's onboard wifi services.

Image © Michael Carter (LGB)
Tags Airline Marketing, Appliances & Electronics, Internet Companies

Our 100th A320

Blue 100

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